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Telstra resolves customer complaints on social media
By Dina Zaitman at August 20, 2010 | 4:51 pm | 0 Comment
There are plenty of brands in Australia that are creating a presence in social media on networks like Facebook and Twitter only to then leave them dormant. So it was nice to see Telstra's social media team fearlessly engaging in the "I hate Telstra" Facebook group with really helpful comments and advice. What's interesting is the way they respond. They don't try to more...
Facebook competitions, do they work?
By Dina Zaitman at March 15, 2010 | 5:45 pm | 2 Comments
One question we get asked a lot is, "do competitions work on Facebook and what are some good examples?" The answer to that is, success depends on a lot of factors: your objectives (what are you trying to achieve, what message are you trying to send) the task (does the effort required to complete the task match the prize offered) the prize (is the prize more...
Twitter tree Christmas card Campaign
By Dina Zaitman at January 13, 2010 | 11:07 am | 0 Comment
www.myxmastweet.com is a giant tree decorated with thousands of tweets from people from around the world. This is a cool campaign using Twitter's popularity to create a huge Christmas tree with thousands of tweets instead of using traditional cards or e-mails. Internet users can send holiday greetings to friends and family anywhere in the world. The tweets can be more...