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Joe Bloggs spends 30 straight days online per year
By Simon T Small at June 22, 2010 | 8:33 pm | 0 Comment
Joe Bloggs, the average person spends 30 straight days online per year is one of the findings in a recent Nielsen study. Nielsen's recent report on digital usage habits (out of the US) has been wonderfully summarised in this 1 pager by Visual Economics. The web is diverse and users obviously log on for different reasons. From reading news, socializing on social more...
Getting the most out of eCommerce
By Simon T Small at June 4, 2010 | 11:22 am | 2 Comments
Optimising your eCommerce is simple math; if you increase performance it directly improves the bottom line. Online Shopping in Australia is at an all-time high, with 37.6% of us spending a total of $23B. Yet so many big brands are so late to the game. We’ve reviewed a range of studies that will help you either enter the eCommerce game or improve your current more...
Personal Guide: What social website is right for you?
By Simon T Small at May 14, 2010 | 3:20 pm | 0 Comment
Setting a new standard for laziest post ever, but loved this flow chart from Wired, click to see a larger more...
Goodbye Search, Hello Content Curation
By Simon T Small at May 5, 2010 | 10:57 am | 1 Comments
Mashble.com raised the idea of content curation playing a critial role in the media and publishing value chain. They talk the concept of how content curation is needed when search engines fail to deliver useful results. Definition: Content Curation is the act of humans manually organising content. “Curation comes up when search stops working,” says author and NYU more...
7 iPad Apps to look forward to
By Simon T Small at April 28, 2010 | 9:00 am | 0 Comment
It's been less than 3 weeks since launch and some interesting iPad Apps are starting to hit the market. Seeing these Apps - their size, layout & detail - helps realise the potential for different uses in the home. We're lucky enough to have one at the office to play around with, and it is true when Jobs says "You can hold the internet in your hand" - it's really more...
President from MySpace shares his vision
By Simon T Small at April 19, 2010 | 9:56 am | 0 Comment
On the first Wednesday of this month, Tim Burrowes of Mumbrella chaired the MySpace hosted event featuring Michael Jones (Co-President, MySpace) to discuss 'The Future of Social Media' - yes everyone thought that was ironic - but I went away with a more positive perception of this social-music-media-platform-thing. I went to this event with a dull memory of using more...
The future of cars, Ford releases 1993 Taurus
By Simon T Small at April 16, 2010 | 11:48 am | 0 Comment
Some Friday Funnies from Onion News Network... Check out the video below. For people who can come up with $650 cash, Ford are releasing the future of motoring, the Ford Taurus '93. It get's you "to your mother in laws house, unemployment office and back." Basically I just need a car. And the 93 Taurus is one. I like that there's heat and air conditioning so my more...
iPhone/Pod OS4 – what it means to us
By Simon T Small at April 10, 2010 | 4:49 pm | 0 Comment
This week Steve Jobs (Apple) announced the new operating system for iPhones & iPod Touch. This release is by far more of an advance than any previous. The new operating system will contiain three new core features: (Check out the video below for yourself) Multi-tasking - letting you switch between 2 or more apps at once iAds - this is the big game more...
Saatchi & Saatchi Canada predict the end
By Simon T Small at March 26, 2010 | 11:51 am | 2 Comments
Clearly Saatchi & Saatchi Canada believe enough in this 'new world of media' to produce a 'viral' video, I wonder if they've changed the way their agency works, or just produced this vid... It's a video set in the future and talks of how all the traditional advertising agencies have closed shop. It's rather doom and gloom, with some good points, but nothing more...
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Nestle PR & Social Media FAIL
By Simon T Small at March 22, 2010 | 11:40 am | 0 Comment
Nestle have a fairly active Facebook page, and they're actively talking to their customers - good on Nestle, well, until this weekend. And hopefully it can be used as a lesson for us when entering social media, not that it's a new lesson. Nestle used rude language, deleted posts from fans - among other things - setting off a pretty negative response. See more...