Creative
Pepsi. Thirsty for new consumers.
By Caroline Jeppe at January 13, 2010 | 5:46 pm | 2 Comments
It feels like Pepsi is everywhere at the moment. With the recent launch of their Australian Hit Refresh campaign, their new branding can be found beaming from your local bus shelter, television set, the 7-11 on the corner and even your Twitter feed, should you so desire. Touted as one of the 'heaviest weight outdoor campaigns in Australia's History' (read: more...
VJ – The Annum 2009
By Caroline Jeppe at December 22, 2009 | 10:37 am | 0 Comment
It's been a tremendously busy year here at Visual Jazz. We've had some barbeques on the roof, played some lawn bowls, drank many beers and built a whole lot more of the internet (not necessarily in that order). But, as usually happens every twelve months, the year has come to an end, and we thought a short retrospective on the highlights for 2009 might be in order. At more...
FWA Site Of The Day – Ocean Recon
By Sammi Needham at December 21, 2009 | 3:25 pm | 2 Comments
Today Ocean Recon was awarded the FWA site of the day. Huzzah! Just in time for christmas we got an early present, Ocean Recon was a long time in development and utilised the sweet skills of many people within the studio in many different respects. We made up some pretty sashes to celebrate our moment in the sun. Our sweet FWA sash “The FWA is an industry more...
The value of new technology
By Grant Henderson at December 18, 2009 | 4:22 pm | 0 Comment
One of the most awesome things about working in the digital space is the way this space constantly changes and evolves, giving us new ways to express our ideas; augmented reality, Facebook connect, large and exciting new rich media advertising placements... The pitfall though, is in allowing these emerging platforms for our ideas become the idea itself. Forcing a more...
Monopoly City Streets: Wow.
By Stuart Sheridan at December 4, 2009 | 9:52 am | 0 Comment
Best extension of an old-school brand into digital world (IMHO) in the last decade... Overview: Just thought I'd write about it as I enjoy it so much - the Monopoly City Streets online brand (game) experience using GoogleMaps at it's core. Still playing....everyday for about 7 weeks now....it's so damn addictive! Mind you, if you don't log on everyday to more...
Latest VJ Brandtube: Nikon “Make a Scene”
By Stuart Sheridan at December 4, 2009 | 9:08 am | 0 Comment
Nikon has recently launched a new campaign "Make a Scene" via Sapient Nitro (Sydney), media agency Media Contacts (Australia) and in partnership with NineMSN. The campaign highlights the various effects the new NikonD5000 has when using the settings. Visual Jazz executed a new Brandtube online advertising execution as part of the campaign. (View live version more...
Virgin Atlantic launches iphone app to help fearful flyers
By Stuart Sheridan at November 5, 2009 | 1:14 pm | 0 Comment
How to broaden your customer base if you're an airline? Remedy people who are too afraid to fly. Back in 1997, Virgin Atlantic started offering courses for fearful flyers. The courses—which are GBP 199 for a full-day session—are reputed to have an extremely high rate of success. Aiming to replicate that success for a much larger crowd of anxious travellers, more...
Forget Digital, Flies are the new medium.
By Marcel Moniaga at October 30, 2009 | 12:32 am | 0 Comment
Pretty cool and amazing stuff from the team at Eichborn, a German book company at the 2009 Frankfurt Book Fair. I wonder what would RSPCA would say if this stunt was done in Australia? ;) Check out the video below: [youtube=http://www.youtube.com/watch?v=ldC7FQiUJ6s&feature=player_embedded] This is certainly not the first time a company uses 'insects' to more...
A blogging come-back?
By Stuart Sheridan at September 15, 2009 | 5:38 am | 0 Comment
It's been a while....April 2009 I think was my last blogging entry, announcing my defection to the world of Twitter. Now that I have started a very exciting and very cool new role at Visual Jazz to lead their Sydney team, I'm contemplating a return to the blogging world to update on the Sydney agency activities, progress, learnings, findings, success, and general more...
Creative , Good stuff , Strategy , Technology , Visual Jazz
Stumble Upon Site of the Day
By Stuart Sheridan at February 11, 2009 | 2:41 am | 0 Comment
A cool clock execution. Basic, but I liked it. Screenshot: View the site live more...