Strategy
Above or below the fold: users don’t care!
By Lucas at January 24, 2012 | 3:25 pm | 0 Comment
I’m pretty sure many of you have asked or being asked this: is the content below the fold being read? Are my visitors scrolling down the page? How can I squeeze in all the content above the fold so that nothing is missed out? Well, hopefully this short post will answer some of the above. So let’s start by describing what “The Fold” concept is: Basically is more...
Brands on Facebook in 2012 – What’s the Story?
By Tim Dawson at December 20, 2011 | 5:47 pm | 1 Comments
The latest changes to Facebook go far beyond the re-purposed profile pages in Timeline. It is the power that the new Facebook Apps unlock that will drive the most significant and lasting changes to how brands interact with their audience on social media. The critical new App permission 'Post to Facebook as You' is already a game-changer for content providers such as The more...
Browser Wars
By RobWeaver at November 11, 2011 | 12:20 pm | 0 Comment
Following on from our post on modern tech buzzwords, the majority of these technologies all have something in common. They are all designed to run within browsers. However, all browsers are not created equal. Internet Explorer 7 will not operate the same as IE8. IE9 may be different to both. Chrome and Safari are both unique and also have totally separate standards more...
Negative Comments, Trolls, & Social Media Crises
By Andy Cronin at September 13, 2011 | 4:15 pm | 2 Comments
These days community managers are increasingly identifying the need to be more proficient in dealing with negative comments in their online communities, super fun online trolls and (if they’re lucky) finding themselves smack bang in the middle of a social media crises. Recently I was asked to speak in front of 85 community managers at Mumbrella’s Community more...
Get Extra Insights About Your Facebook Page Fans
By Andy Cronin at July 14, 2011 | 3:15 pm | 0 Comment
If you’re an admin of a Facebook Fan Page, then no doubt you would have seen the insights into fans that Facebook provides you. E.g. gender, age bracket, location, language spoken, etc… But what if there was a way to learn more about them? MUCH MORE? For example: one page Visual Jazz administer has 30% women who currently have children, love shopping, are currently more...
Twitter-lytics
By Jeanette Phang at November 23, 2010 | 4:57 pm | 0 Comment
Twitter released Twitter Analytics to a select group of people last week. While some third party companies already do this, for many users and companies it will be the first time they can monitor and measure the impact of their tweets. Twitter Analytics is the next logical step for the monetization of Twitter. Yes, while they have apparently been profitable for a year, more...
Telstra resolves customer complaints on social media
By Dina Zaitman at August 20, 2010 | 4:51 pm | 0 Comment
There are plenty of brands in Australia that are creating a presence in social media on networks like Facebook and Twitter only to then leave them dormant. So it was nice to see Telstra's social media team fearlessly engaging in the "I hate Telstra" Facebook group with really helpful comments and advice. What's interesting is the way they respond. They don't try to more...
The Influence Cycle
By Jeanette Phang at July 22, 2010 | 3:02 pm | 0 Comment
The pressures of keeping up with the Kutchers has driven many a marketing whiz to drink and fake Twitter/Facebook accounts. But how exactly does one determine one's social influence? Michael Brito has developed a handy guide to help: 10 ways to determine if you have social influence 1. You follow 100K people and they all follow you back. 2. You follow 100K people more...
Winning the web: Most successful websites in Australia
By Johann de Boer at July 19, 2010 | 12:21 pm | 0 Comment
Hitwise, by Experian, is a competitive intelligence service that collects data directly from participating Internet Service Providers to analyse trends in website user behaviour and to measure website market share. In order to gain further insights into demographics, Hitwise also utilises 'opt-in panels' that monitor the internet usage of a representative sample of more...
Joe Bloggs spends 30 straight days online per year
By Simon T Small at June 22, 2010 | 8:33 pm | 0 Comment
Joe Bloggs, the average person spends 30 straight days online per year is one of the findings in a recent Nielsen study. Nielsen's recent report on digital usage habits (out of the US) has been wonderfully summarised in this 1 pager by Visual Economics. The web is diverse and users obviously log on for different reasons. From reading news, socializing on social more...