Strategy
Getting the most out of eCommerce
By Simon T Small at June 4, 2010 | 11:22 am | 2 Comments
Optimising your eCommerce is simple math; if you increase performance it directly improves the bottom line. Online Shopping in Australia is at an all-time high, with 37.6% of us spending a total of $23B. Yet so many big brands are so late to the game. We’ve reviewed a range of studies that will help you either enter the eCommerce game or improve your current more...
Goodbye Search, Hello Content Curation
By Simon T Small at May 5, 2010 | 10:57 am | 1 Comments
Mashble.com raised the idea of content curation playing a critial role in the media and publishing value chain. They talk the concept of how content curation is needed when search engines fail to deliver useful results. Definition: Content Curation is the act of humans manually organising content. “Curation comes up when search stops working,” says author and NYU more...
President from MySpace shares his vision
By Simon T Small at April 19, 2010 | 9:56 am | 0 Comment
On the first Wednesday of this month, Tim Burrowes of Mumbrella chaired the MySpace hosted event featuring Michael Jones (Co-President, MySpace) to discuss 'The Future of Social Media' - yes everyone thought that was ironic - but I went away with a more positive perception of this social-music-media-platform-thing. I went to this event with a dull memory of using more...
Nestle PR & Social Media FAIL
By Simon T Small at March 22, 2010 | 11:40 am | 0 Comment
Nestle have a fairly active Facebook page, and they're actively talking to their customers - good on Nestle, well, until this weekend. And hopefully it can be used as a lesson for us when entering social media, not that it's a new lesson. Nestle used rude language, deleted posts from fans - among other things - setting off a pretty negative response. See more...
Facebook competitions, do they work?
By Dina Zaitman at March 15, 2010 | 5:45 pm | 2 Comments
One question we get asked a lot is, "do competitions work on Facebook and what are some good examples?" The answer to that is, success depends on a lot of factors: your objectives (what are you trying to achieve, what message are you trying to send) the task (does the effort required to complete the task match the prize offered) the prize (is the prize more...
Little things make all the difference
By Simon T Small at February 5, 2010 | 9:00 am | 1 Comments
Yes, the internet is wonderful - we all know that - and a recent video by Omniture illustrates the potential power of the data available in digital marketing. During the Obama campaign they ran some tests on these buttons with slight copy variations... Which button do you think performed the best? Well, I guessed Donate Now, based on some previous tests I'd ran more...
100 most discussed brands of 2009
By Simon T Small at January 14, 2010 | 2:00 pm | 2 Comments
Vitrue have released the results of a study tracking the most discussed brands online. I'm proud to announce that Visual Jazz came in at number 2,120,031 - go team! From Mashable: Although the index focuses on consumer mentions and reactions — as opposed to indexing brand engagement via social media — the list is still a veritable powerhouse of information in more...
Outsourcing Your Interesting?
By Simon T Small at January 12, 2010 | 8:24 pm | 2 Comments
Advertising has been a great way to shout consumers into submission and get them to love & buy our products for years. Publishers create good content – funny, entertaining, educational, informational, news, etc – to attract viewers, readers & visitors, and Advertisers buy time & space in and around that content to shout at those viewers. The way I see it more...
Kelloggs “Boost Immunity” with a cup of cereal ad
By Riccardo Pierantonietti at November 4, 2009 | 1:47 pm | 0 Comment
Can a cup of cereal boost your kids immune system? That's what the major cereal company Kellogg says in a controversial claim. Kellogg's claim came straight into some of their products boxes in big letters stating "Now helps support your child's immunity". The company's marketing experts probably thought they could play on parents fears about H1N1 in US. But many more...
Pizza Hut iPhone App generates $1M in sales (in the US)
By Marcel Moniaga at November 4, 2009 | 9:21 am | 0 Comment
I was a bit skeptical when i first saw this app 3-6 months ago, purely because the app looked more like a gimmick than anything else, got into the bandwagon because it was the right thing to do. Not to mention the whole make your own pizza and order it straight from your phone, i mean if you have your phone with you, wouldn't you just call them anyway, i know i would - more...