Technology
Arduino: The physical to your digital
By Thomas Ruffie at January 27, 2012 | 11:22 am | 0 Comment
With the help of technologies like Kinect, 2011 saw the rise of an increased interest in interactive installations. Whether it was for art, for marketing, for fun or anything else, interactive installations popped up everywhere around the globe last year. The basic concept usually consisted of a projector, a surface to act as a display and a sensor (such as the more...
A new generation in domains is coming, what does it mean for brands?
By Simon T Small at January 25, 2012 | 11:38 am | 2 Comments
In summary Download a PDF of this report here A new wave of domains is coming. It could change the way people engage with the internet and technology but it’s all speculation for now. Due to costs, rules, the technical skills required and the lack of clear benefits, most brands in Australia should hesitate before getting involved in this round of generic Top Level more...
VJ Code competition #3.5
By Erik Hallander at January 5, 2012 | 11:07 am | 0 Comment
Why the 3.5 ? Due to somewhat crazy schedules, we had a tiny attempt between this edition and the previous that wasn't quite worthy of posting on our blog; mostly because of my own organizational fail. So this is a reanimation of the concept. We're back baby! If you haven't seen the previous competitions and have no idea what they are about, I'd recommend you start more...
Web directions, HTML5 and Flash
By Erik Hallander at December 20, 2011 | 4:12 pm | 0 Comment
Big couple of months for interactive web development. There have been a few major press releases that have caused a fair amount of ripples. I think it's safe to say that agencies have been given a lot to think about regarding Flash and HTML5 lately, and it's something all of us have to think through. For a lot of people in the industry, this is becoming a bit of a more...
Pause Fest 2011; The first digital festival
By fnakic at November 23, 2011 | 1:21 pm | 0 Comment
Pause Fest is an amalgamation of the cultural, creative and commercial world, the global digital scene and national impetus, showcasing the work of leading creative minds of the 21st century. The festival presents the best and freshest work from global thinkers who dare to innovate and break the rules to set new standards in digital creativity. It is the more...
Browser Wars
By RobWeaver at November 11, 2011 | 12:20 pm | 0 Comment
Following on from our post on modern tech buzzwords, the majority of these technologies all have something in common. They are all designed to run within browsers. However, all browsers are not created equal. Internet Explorer 7 will not operate the same as IE8. IE9 may be different to both. Chrome and Safari are both unique and also have totally separate standards more...
The modern tech buzzwords and what they actually mean
By Erik Hallander at October 18, 2011 | 5:12 pm | 1 Comments
There's a lot that goes in to keeping up-to-date with what's new in the digital industry. Since our hardware has kept up with Moore's Law (Moore's Law on Wikipedia) for the past 15 years, the possibilities of digital space keep moving forward at a pace that can be quite daunting. Not all of us in the industry need to be intimately familiar with technology however, more...
VJ Code Innovation Contest Take Two
By Erik Hallander at July 15, 2011 | 8:58 am | 1 Comments
Around two weeks ago now, I wrote up brief number two for our internal code innovation contest (if you missed the previous one, you can get your face melted by code madness here) and we had our reveal yesterday. The brief this time was even more abstract; Particles, and more particles. Some cool particle field/generator. Can be self-driven or (even better) responding to more...
VJ Code Innovation Contest
By Erik Hallander at July 4, 2011 | 12:16 pm | 4 Comments
One of the drawbacks (along with all the clearly positive sides) about a company being busy is that you can easily forget about how important it is to continuously learn and innovate. A week and a half ago I put together a super abstract brief to our talented dev team, which looked something like this; In midst of all new cool rad technology, here’s something to chew more...
The game changes. Again.
By Lee Kociski at June 24, 2011 | 2:18 pm | 0 Comment
It's pretty obvious that the web industry is up for a really interesting year. There's been a few game-changing announcements lately, and it's all really exciting and fresh. The aggressive emergence of mobile devices and tablets is proving to have a major impact on how agencies think, and technologies are still being formed and shaped to maintain a thin red line between more...