Bigger Banners, Richer Media
By Stuart Sheridan at October 22, 2009 | 12:39 amPrint
Creative is critical
According to Eyeblaster’s “Global Benchmark Report 2009,†increasing ad size is not necessarily the best way to boost performance.
The company found that for banner ads, where size is the main component of ad visibility, bigger is generally better. But rich media ads such as expandable banners and floating ads saw improved results from different creative, rather than larger size.
Read the article in full on emarketer.com