Joe Bloggs spends 30 straight days online per year
By Simon T Small at June 22, 2010 | 8:33 pmPrint
Joe Bloggs, the average person spends 30 straight days online per year is one of the findings in a recent Nielsen study. Nielsen’s recent report on digital usage habits (out of the US) has been wonderfully summarised in this 1 pager by Visual Economics.
The web is diverse and users obviously log on for different reasons. From reading news, socializing on social networks, email and search, advertisers are always trying to understand where people usually spend their time on the web.
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Getting news is also one of the main reasons why people log on to the web as users find it more convenient to consume news digitally.
Hat tip to @workingthree who Tweeted about this article by Willis at Pen Olson