Browsing Tag advertising
Saatchi & Saatchi Canada predict the end
By Simon T Small at March 26, 2010 | 11:51 am | 2 Comments
Clearly Saatchi & Saatchi Canada believe enough in this 'new world of media' to produce a 'viral' video, I wonder if they've changed the way their agency works, or just produced this vid... It's a video set in the future and talks of how all the traditional advertising agencies have closed shop. It's rather doom and gloom, with some good points, but nothing more...
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Outsourcing Your Interesting?
By Simon T Small at January 12, 2010 | 8:24 pm | 2 Comments
Advertising has been a great way to shout consumers into submission and get them to love & buy our products for years. Publishers create good content – funny, entertaining, educational, informational, news, etc – to attract viewers, readers & visitors, and Advertisers buy time & space in and around that content to shout at those viewers. The way I see it more...
Dunlop Volley Campaign Review
By Stuart Sheridan at November 6, 2009 | 2:47 pm | 0 Comment
(Adnews Digital Choice Article: 6th November 2009) Dunlop Volley (Volley Warehouse Campaign) I recently came across this very cool and humorous digital execution from Dunlop Volley - a well known brand but one I hadn’t seen much from in many years. I am probably not the exact target market for this brand, but it really appealed to me. The Volley brand more...
Trivial Pursuit Experiment
By Stuart Sheridan at November 5, 2009 | 2:04 pm | 0 Comment
We’ve all played it, the classic who’s the smartest person in the room board game of Trivial Pursuit. They’ve now entered the digital world. (Much like my favorite website of 2009 – Monopoly City Streets). But with Trivial Pursuit, they’ve gone after a man vs woman approach pitting the sexes against each other in a good more...
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By Stuart Sheridan at September 22, 2008 | 6:15 am | 1 Comments
New NRMA campaign has slowly been revealed over the last week or two in Sydney, and now the digital (online) component launches with banners across media sites, the first I saw was on the Sydney Morning Herald site. Chatting to the wife in the car from Canberra to Sydney yesterday, we saw (finally) who the brand was (NRMA) however we both new it must have been an more...
Using Sound in Online Ads
By Stuart Sheridan at August 22, 2008 | 4:14 am | 0 Comment
Using Sound in Online Ads Often in the recent past when I've gone to a media website (i.e. SMH or NineMSN) I get confronted with automatically activated advertising, which incorporates sound that is automatically played. This happens especially when the delivery medium is in the form of video content. Now, sound adds that extra vital dimension to a message / story / more...
Amnesty International Punches China Olympics in the Face.
By Stuart Sheridan at August 7, 2008 | 5:31 am | 0 Comment
A campaign by Amnesty International (although it seems they're distancing themselves from it) hits hard at China's Human Rights. [gallery] Hard hitting, and tied to Olympic themes, these print campaigns are brutal in their depiction of China's Human Rights. Hardcore stuff. Full story on the SMH website more...
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