Browsing Tag analytics
Get Extra Insights About Your Facebook Page Fans
By Andy Cronin at July 14, 2011 | 3:15 pm | 0 Comment
If you’re an admin of a Facebook Fan Page, then no doubt you would have seen the insights into fans that Facebook provides you. E.g. gender, age bracket, location, language spoken, etc… But what if there was a way to learn more about them? MUCH MORE? For example: one page Visual Jazz administer has 30% women who currently have children, love shopping, are currently more...
Winning the web: Most successful websites in Australia
By Johann de Boer at July 19, 2010 | 12:21 pm | 0 Comment
Hitwise, by Experian, is a competitive intelligence service that collects data directly from participating Internet Service Providers to analyse trends in website user behaviour and to measure website market share. In order to gain further insights into demographics, Hitwise also utilises 'opt-in panels' that monitor the internet usage of a representative sample of more...
Little things make all the difference
By Simon T Small at February 5, 2010 | 9:00 am | 1 Comments
Yes, the internet is wonderful - we all know that - and a recent video by Omniture illustrates the potential power of the data available in digital marketing. During the Obama campaign they ran some tests on these buttons with slight copy variations... Which button do you think performed the best? Well, I guessed Donate Now, based on some previous tests I'd ran more...