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Above or below the fold: users don’t care!
By Lucas at January 24, 2012 | 3:25 pm | 0 Comment
I’m pretty sure many of you have asked or being asked this: is the content below the fold being read? Are my visitors scrolling down the page? How can I squeeze in all the content above the fold so that nothing is missed out? Well, hopefully this short post will answer some of the above. So let’s start by describing what “The Fold” concept is: Basically is more...
Get Extra Insights About Your Facebook Page Fans
By Andy Cronin at July 14, 2011 | 3:15 pm | 0 Comment
If you’re an admin of a Facebook Fan Page, then no doubt you would have seen the insights into fans that Facebook provides you. E.g. gender, age bracket, location, language spoken, etc… But what if there was a way to learn more about them? MUCH MORE? For example: one page Visual Jazz administer has 30% women who currently have children, love shopping, are currently more...
Little things make all the difference
By Simon T Small at February 5, 2010 | 9:00 am | 1 Comments
Yes, the internet is wonderful - we all know that - and a recent video by Omniture illustrates the potential power of the data available in digital marketing. During the Obama campaign they ran some tests on these buttons with slight copy variations... Which button do you think performed the best? Well, I guessed Donate Now, based on some previous tests I'd ran more...