Browsing Tag Digital Marketing
Winning the web: Most successful websites in Australia
By Johann de Boer at July 19, 2010 | 12:21 pm | 0 Comment
Hitwise, by Experian, is a competitive intelligence service that collects data directly from participating Internet Service Providers to analyse trends in website user behaviour and to measure website market share. In order to gain further insights into demographics, Hitwise also utilises 'opt-in panels' that monitor the internet usage of a representative sample of more...
Goodbye Search, Hello Content Curation
By Simon T Small at May 5, 2010 | 10:57 am | 1 Comments
Mashble.com raised the idea of content curation playing a critial role in the media and publishing value chain. They talk the concept of how content curation is needed when search engines fail to deliver useful results. Definition: Content Curation is the act of humans manually organising content. “Curation comes up when search stops working,” says author and NYU more...
Monopoly City Streets: Wow.
By Stuart Sheridan at December 4, 2009 | 9:52 am | 0 Comment
Best extension of an old-school brand into digital world (IMHO) in the last decade... Overview: Just thought I'd write about it as I enjoy it so much - the Monopoly City Streets online brand (game) experience using GoogleMaps at it's core. Still playing....everyday for about 7 weeks now....it's so damn addictive! Mind you, if you don't log on everyday to more...
Dunlop Volley Campaign Review
By Stuart Sheridan at November 6, 2009 | 2:47 pm | 0 Comment
(Adnews Digital Choice Article: 6th November 2009) Dunlop Volley (Volley Warehouse Campaign) I recently came across this very cool and humorous digital execution from Dunlop Volley - a well known brand but one I hadn’t seen much from in many years. I am probably not the exact target market for this brand, but it really appealed to me. The Volley brand more...
Jetstar: New from VJ Melbourne
By Stuart Sheridan at October 29, 2009 | 1:47 am | 0 Comment
New campaign site from our nearest and dearest in VJ Melbourne for Jetstar's new Mastercard offering. See it here Credits: The Jetstar marketing team, and from VJ super kudos to Abs for a great design, and to the whole campaign team including Hobbers, Steve, Tim M, Jason C, James, Vince, Sunny, Bonnie, Caroline, Tomma, Gav and Sammi....and last but not least the more...
Lancer Super Short Series – Major FAIL
By Stuart Sheridan at January 30, 2009 | 8:28 am | 9 Comments
**UPDATE 3/2/09 - Issue below has now been corrected, so....enjoy!** So I'm sitting at home with the wife, sweltering in the Melbourne heat wave, and we see this ad on TV - the Lancer ads with the short movies. This one was the "help" one with the little green critter. We see the URL pop up at the end - www.lancersupershortseries.com.au. This is their first FAIL - who's more...
The EEStor Phenomenon
By Stuart Sheridan at September 17, 2008 | 12:47 am | 2 Comments
I write a blog about digital marketing and how powerful it can be as brand engagement platform between companies and purchasers. But let's face it, my blog isn't a massive success (yet), I get about 35-40 regular subscribers (hello!) who take the time to skim the headline before moving on. However, every time (once, twice) I blog about EEStor, I get a massive spike in more...
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