Browsing Tag Digital
Arduino: The physical to your digital
By Thomas Ruffie at January 27, 2012 | 11:22 am | 0 Comment
With the help of technologies like Kinect, 2011 saw the rise of an increased interest in interactive installations. Whether it was for art, for marketing, for fun or anything else, interactive installations popped up everywhere around the globe last year. The basic concept usually consisted of a projector, a surface to act as a display and a sensor (such as the more...
Pause Fest 2011; The first digital festival
By fnakic at November 23, 2011 | 1:21 pm | 0 Comment
Pause Fest is an amalgamation of the cultural, creative and commercial world, the global digital scene and national impetus, showcasing the work of leading creative minds of the 21st century. The festival presents the best and freshest work from global thinkers who dare to innovate and break the rules to set new standards in digital creativity. It is the more...
Dunlop Volley Campaign Review
By Stuart Sheridan at November 6, 2009 | 2:47 pm | 0 Comment
(Adnews Digital Choice Article: 6th November 2009) Dunlop Volley (Volley Warehouse Campaign) I recently came across this very cool and humorous digital execution from Dunlop Volley - a well known brand but one I hadn’t seen much from in many years. I am probably not the exact target market for this brand, but it really appealed to me. The Volley brand more...
Trivial Pursuit Experiment
By Stuart Sheridan at November 5, 2009 | 2:04 pm | 0 Comment
We’ve all played it, the classic who’s the smartest person in the room board game of Trivial Pursuit. They’ve now entered the digital world. (Much like my favorite website of 2009 – Monopoly City Streets). But with Trivial Pursuit, they’ve gone after a man vs woman approach pitting the sexes against each other in a good more...
Jetstar: New from VJ Melbourne
By Stuart Sheridan at October 29, 2009 | 1:47 am | 0 Comment
New campaign site from our nearest and dearest in VJ Melbourne for Jetstar's new Mastercard offering. See it here Credits: The Jetstar marketing team, and from VJ super kudos to Abs for a great design, and to the whole campaign team including Hobbers, Steve, Tim M, Jason C, James, Vince, Sunny, Bonnie, Caroline, Tomma, Gav and Sammi....and last but not least the more...
Rexona Ocho: Interactive Video & Branded Entertainment
By Stuart Sheridan at September 12, 2008 | 1:25 am | 0 Comment
The bar keeps getting pushed higher in terms of the engagement factor with online branded entertainment (formerly known as "Online Advertising"). Get involved, check out this latest bit of work coming out of the South American agency for Rexona. Thanks to the guys @ more...