Browsing Tag Marketing
Facebook competitions, do they work?
By Dina Zaitman at March 15, 2010 | 5:45 pm | 2 Comments
One question we get asked a lot is, "do competitions work on Facebook and what are some good examples?" The answer to that is, success depends on a lot of factors: your objectives (what are you trying to achieve, what message are you trying to send) the task (does the effort required to complete the task match the prize offered) the prize (is the prize more...
Nokia Music Store
By Stuart Sheridan at August 21, 2008 | 2:48 am | 0 Comment
Nokia has a fantastic new marketing website used to promote their Nokia Music Store (think iTunes, but for Nokia phones). The marketing microsite site a sensational experience, god only knows how much they had to pay for the music content on that site, as there are some ROCKING tunes (i.e. Motor Heads "Ace of Spades"....damn that song rocks hard!). Screen more...
QTOM: Quick Thinking Opportunistic Marketing:
By Stuart Sheridan at August 4, 2008 | 4:05 am | 1 Comments
Two examples of some QTOM I've seen recently: ONE: Entrepreneurial Law Firm & Beijing Olympic Scam A law firm in the US has purchased the domain name beijingticketscam.com and has gone on the offensive to track down the scammers from the various Beijing Olympic Ticket websites. This is a great example of a quick thinking organisation that leverages the digital more...