Browsing Tag Social Media
DJs social content, tools, mobility and more to come…
By Simon T Small at September 16, 2011 | 6:00 am | 0 Comment
Since launching the David Jones Fashion Hub & Facebook page only 2 months ago, we’ve been busy. It’s been an exciting stream of social content, tools, mobility and there’s much more fun stuff to come! DJs's biggest event of the year is the Spring/Summer Fashion Launch and VJ worked overnight to give DJs fans the quickest ever event wrap-up the following more...
A post about pee
By Andy Cronin at January 20, 2011 | 11:31 am | 0 Comment
We all get forwarded random emails from family (hi mum), friends and colleagues. Sometimes they’re funny, maybe even interesting. This is the story of one such email I received that went worldwide in a matter of 24 hours. On Tuesday morning I received one of those emails from someone in the strategy team at VJ: I thought it was pretty amusing and got my tweet more...
Twitter-lytics
By Jeanette Phang at November 23, 2010 | 4:57 pm | 0 Comment
Twitter released Twitter Analytics to a select group of people last week. While some third party companies already do this, for many users and companies it will be the first time they can monitor and measure the impact of their tweets. Twitter Analytics is the next logical step for the monetization of Twitter. Yes, while they have apparently been profitable for a year, more...
Jetstar ask customers to tell their travel story
By Simon T Small at November 4, 2010 | 11:54 am | 0 Comment
httpv://www.youtube.com/watch?v=ZSN0R-Yb2Yg The digital extension of Jetstar's "Low fares are just part of the story" went live today with a new Facebook page and a promotional site that will run until Feb 2011. The primary campaign 'What's your story?' creates a platform for travelers to share their stories and for other travelers to get inspiration about where more...
Facebook launches Friendship Pages
By Simon T Small at November 1, 2010 | 1:56 pm | 0 Comment
In true Facebook style a new feature was recently released called "Friendship Pages" where it sums up the shared activity between you and a friend. I think I like it but I'm not sure - it feels a little creepy... You browse to your friends profile page and click 'View you and X'. See me and a mate Calvin below. It pulls in photos you've both been tagged in, more...
SAW VII: Photo booth fun
By Simon T Small at October 30, 2010 | 11:06 pm | 1 Comments
Here's some recent work for Saw VII 3D, we're pretty pumped about it & it's gone down pretty well so far. Nice work from the Sydney guys at SMU! And we even got a mention on Digital Buzz Blog, thanks Aden! httpv://www.youtube.com/watch?v=vAtCJuRuSkk Last week a SAW VII 3D Photo Booth was set up in a cinema foyer, advertising free Halloween photos. What was waiting more...
Telstra resolves customer complaints on social media
By Dina Zaitman at August 20, 2010 | 4:51 pm | 0 Comment
There are plenty of brands in Australia that are creating a presence in social media on networks like Facebook and Twitter only to then leave them dormant. So it was nice to see Telstra's social media team fearlessly engaging in the "I hate Telstra" Facebook group with really helpful comments and advice. What's interesting is the way they respond. They don't try to more...
The Influence Cycle
By Jeanette Phang at July 22, 2010 | 3:02 pm | 0 Comment
The pressures of keeping up with the Kutchers has driven many a marketing whiz to drink and fake Twitter/Facebook accounts. But how exactly does one determine one's social influence? Michael Brito has developed a handy guide to help: 10 ways to determine if you have social influence 1. You follow 100K people and they all follow you back. 2. You follow 100K people more...
Joe Bloggs spends 30 straight days online per year
By Simon T Small at June 22, 2010 | 8:33 pm | 0 Comment
Joe Bloggs, the average person spends 30 straight days online per year is one of the findings in a recent Nielsen study. Nielsen's recent report on digital usage habits (out of the US) has been wonderfully summarised in this 1 pager by Visual Economics. The web is diverse and users obviously log on for different reasons. From reading news, socializing on social more...
Goodbye Search, Hello Content Curation
By Simon T Small at May 5, 2010 | 10:57 am | 1 Comments
Mashble.com raised the idea of content curation playing a critial role in the media and publishing value chain. They talk the concept of how content curation is needed when search engines fail to deliver useful results. Definition: Content Curation is the act of humans manually organising content. “Curation comes up when search stops working,” says author and NYU more...