Browsing Tag Strategy
Above or below the fold: users don’t care!
By Lucas at January 24, 2012 | 3:25 pm | 0 Comment
I’m pretty sure many of you have asked or being asked this: is the content below the fold being read? Are my visitors scrolling down the page? How can I squeeze in all the content above the fold so that nothing is missed out? Well, hopefully this short post will answer some of the above. So let’s start by describing what “The Fold” concept is: Basically is more...
VJ lights up Lend Lease
By bmcauliffe at September 28, 2011 | 3:34 pm | 0 Comment
It seems like it has been a long cold winter down here in Visual Jazzland but as spring starts to tease us with weather befitting BBQs and beer gardens, it’s a good chance to look back on one of the highlights of 2011. The Light Up Winter Living campaign was produced for one of our long term clients – Lend Lease. In the past we’ve focused solely on digital more...
Facebook competitions, do they work?
By Dina Zaitman at March 15, 2010 | 5:45 pm | 2 Comments
One question we get asked a lot is, "do competitions work on Facebook and what are some good examples?" The answer to that is, success depends on a lot of factors: your objectives (what are you trying to achieve, what message are you trying to send) the task (does the effort required to complete the task match the prize offered) the prize (is the prize more...
Twitter tree Christmas card Campaign
By Dina Zaitman at January 13, 2010 | 11:07 am | 0 Comment
www.myxmastweet.com is a giant tree decorated with thousands of tweets from people from around the world. This is a cool campaign using Twitter's popularity to create a huge Christmas tree with thousands of tweets instead of using traditional cards or e-mails. Internet users can send holiday greetings to friends and family anywhere in the world. The tweets can be more...