Browsing Tag user segmentation
Little things make all the difference
By Simon T Small at February 5, 2010 | 9:00 am | 1 Comments
Yes, the internet is wonderful - we all know that - and a recent video by Omniture illustrates the potential power of the data available in digital marketing. During the Obama campaign they ran some tests on these buttons with slight copy variations... Which button do you think performed the best? Well, I guessed Donate Now, based on some previous tests I'd ran more...