Bakers Delight and Visual Jazz get real

Wednesday June 9th saw the launch of Bakers Delight’s new brand strategy which was accompanied by a $6 million ad spend across all media platforms. The “We’re for real” strategy takes it back home to where it all began – with the bakers.

As Bakers Delight’s digital agency, Visual Jazz was faced with the challenge to shift consumers away from supermarkets and into a Bakers Delight bakery. On our side was a client that invests in their franchises, staff, products and their communities.

Click here to explore Bakers Delight – We’re for real

The star of the site is its virtual bakery. It’s fun, interactive and allows the user to step inside a virtual store. Complete with product range, descriptions and nutritional information it takes a much used online feature and gives it new life.

Accompanying the launch was also a ninemsn buyout which became an online showcase of the brand and it’s new direction. Upon click through from ninemsn, users were directed to wereforreal.bakersdelight.com.au where they could view all current television spots and take a journey through the delightful offering.

Don’t forget to visit our awesome new site at www.bakersdelight.com.au. Oh, and  use the bakery locator to find your nearest store – it’ll be worth it.

After all, real bread isn’t made in factories, it’s baked in bakeries.