Go YoGo, Go!!
By Caroline Jeppe at August 12, 2010 | 11:05 amPrint
With their original website going on five years old, iconic children’s dairy brand YoGo decided it was time to revamp their online presence and remind kids of just how awesome YoGo really is. That’s right, remember the awesomeness of YoGo? Pretty damn awesome. And to convey the true fabulousness of the chocolatey goo that is YoGo, they needed a pretty special team for the job.
After overcoming our initial excitement (and a fair bit of reminiscing about YoGorilla), Visual Jazz came up with a solid idea to take the brand to the next level by building a fresh and new YoGo Alley. A sweet games portal for kids, YoGo Alley includes an avatar builder, a suite of wicked games and amazing illustrations to boot.
More importantly, the site has a flexible design to allow for further content, with new games and consumer promotions to be added to keep kids entertained by the joys of chocolatey goo while still promoting a healthy, balanced lifestyle.
Environmental and wildlife messages have been incorporated throughout the site to maintain a focus on social awareness, and visits to the new site are also being generated through offline promotions. But mostly it’s the sweet YoGo games that will keep kids (and grown ups!) coming back for more.
So hurry up! Get your chocolatey gooey goodness on and go YoGo!